Many of your customers will eventually decide whether to buy your product or leave your store on your product page. Unfortunately, this aspect of the retail process is often overlooked.

While most store owners focus on refining or determining their checkout or landing pages, which happens after a visitor adds an item to their cart, it doesn’t lead to customer acquisition unless you create pages that promote products for conversion.

Product pages are meant to tell customers why your product is important, describe what is needed to satisfy or solve problems, and list the buyer’s information to see when making a purchase decision. Beautiful photos of your product and a good product description are significant, but tables are just as important – there’s a lot to do to improve a product page.

To increase sales and revenue, let’s look at some quick ways to improve our product pages.

1. Use a responsive design

Statistics show that 79% of smart users have made online purchases from their mobile phones in the last six months.

Today, more and more consumers choose to buy from their phones or tablet rather than from websites. However, they expect the same experience on your product pages, no matter what device they use. By using a responsive design on your website, you ensure that your website responds automatically to your customer’s device.

In a nutshell, the mobile design enhances your user experience by allowing visitors to access your products from their favourite devices without reloading or driving. Also, with the introduction of Google mobile indexing, product page templates are no longer an option if you want to stay popular and sell.

2. Tell a story

A good ad is an ad that sells a product but without drawing attention to it. History may be good, but in today’s world, the key is a success.

You should make a copy of a product that tells a story or add a YouTube video to the WooCommerce product to provide a detailed description of your product. 

Three thousand customers received two translations from one wine product page. One page contained a basic description of the product, while the other included the winemaker’s story in the product description. Results, achievements? The newspaper reports that the winemaker claims that conversions have increased by 5%, and members have confirmed that they pay more than 6% for the same bottle.

By leveraging your sales and leads along the way, you have a great opportunity to improve conversions and build brand loyalty. If you need to improve your writing skills, check out our commercial copy for beginners.

3. Add trust badges and statements

With the growing popularity of Wi-Fi and smartphones, we learned to trust the Internet in everything: communicating with friends and family, shopping online, working together, entertaining, saving. Yourself – the list goes on.

While the Internet offers many opportunities, it also presents new challenges. For example, every week, the media publishes news on the Internet about data breaches, online theft, or credit card fraud involving large companies.

As the number of these reports continues to grow, consumers will (of course) be more careful about sharing their personal information online.

If you want people to buy your products, you have to convince them their information is in your hands. The best way to do this is to add permissions and permissions to your product pages.

4. Use psychological pricing

Psychological pricing is a pricing strategy used in e-commerce to turn more visitors into customers. The idea is simple. Evaluate the product so that it is not a round number.

For example, a simple reduction from $100 to $99 would give a special message that no longer has a three-digit number. Brands like Apple often use this method to show customers that they are doing a lot for their money.

The principle, which has been applied in both economic and social thinking, seems to have had a huge impact on the functioning of e-commerce. The scarce problem is to help companies sell hard-to-find products.

The idea is rooted in people wanting everything that is not available to them. When used with information technology, it can lead to business sales leads.

A great way to apply the same principles to your business is to bid. By using a marketing strategy, you can add value to your products.

5. Activate live chat on key pages

Real-time communication continues to be explored with high levels of satisfaction in all supportive methods; Customers love to get quick answers, get a lot of work done, and feel like this is the best use of their time.

Like frequently asked questions on your product page, real-time chat allows customers to respond quickly to their questions, making it easier for them to make an informed decision. The difference is that they get answers in real-time through chat, either through chat or by talking to you or your support team.

This means that live chat can be a manual and is often best used during high traffic periods (closing a lot of sales) or on certain product pages, such as more traffic. Expensive, resulting in high series costs.

Live chats also show your visitors that you can find them easily and quickly, further validating your business. Even if your visitors don’t use chat, its availability can give them extra peace of mind.

If your visitors want to use chat, this is your chance to help them resolve any issues that might be preventing them from making a purchase. You don’t have to be a customer; be as helpful and clear as possible.

6. Add social proof

On every page of a good online product, you’ll find reviews, ratings, customer reviews, information, or other types of user-generated content.

This social recognition builds trust in your brand and helps eliminate customer resistance. The information helps because 90% of shoppers check before shopping online. Studies show they increase sales by up to 18%.

Consumer surveys are generally more reliable if they come from another source, such as Amazon or Google. However, there are handy solutions for getting real information and feedback to your e-shop.

Notable companies include them on every product detail page. Customers even see an evaluation of each product before they click through. 

Final thought

How you present and sell your products is very important. But to get change, you also need to focus on the overall design, interaction, integrity, and marketing of your website.


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