While spending hours on the internet, users come across numerous blogs on a daily bases. Out of all the blogs, few blogs seem useful to them, according to their interest and needs. Blogs have a fair amount of share in procuring customers and gaining good ranking on search engines.
Importantly, it doesn’t matter how big or small a business is, blogging acts as a vital part of a content marketing strategy. Blogging major objective is to deliver information about a particular subject, company, product, or service in the most effective manner.
Importance Of Effective Blog:
- Generates Traffic
- Improve SEO( Search Engine Optimization) and SERP ( Search Engine Results Page )
- Strengthen Brand position
- Improve Customer Engagement
Effective blogs have the potential to bring a lot of virtue to a business. That’s why it is important to deliver a blog that not only answers a user question it should be engaging as well.
A lot of queries must be bombarding in your brain right now, such as how to write an effective blog? What are the ways to achieve it?
Don’t worry we got your back!!
A blog can be delivered to the audience in several ways and there is no one hard and fast rule. Over here we will be discussing, 5 Types of Blog Post Templates & How To Use Them.
5 Types of Blog Post Templates & How To Use Them
1. The Beginner’s Guide
The name, itself suggests that this type of blog post template is written for those who are trying their hands on a particular topic. It is an educational resource that provides a complete introduction to a topic.
The language used in this should be written in basic language, complex words and sentences should be avoided.
How to use it?
Steps 1: Title should be appealing
The title of the blog should serve the purpose of the user, especially for beginners. The most feasible way to achieve this is by using the keyword “beginner’s” in the title.
For example: The beginner’s guide to digital marketing
On-Page & Off-Page SEO: A beginner’s guide
Step 2: Introduction should be simple and encouraging
Anyone who reads a beginner’s guide is most probably a beginner in a particular field and needs some encouragement. While writing an introductory paragraph keep in mind these things and implement them in the blog:
Use simple language:
The blog should consist of basic words and passive voices. Especially when a beginner goes through a blog or article and they come across complex words and sentences they tend to leave the blog in between.
Encourage the reader:
It is very important to create an optimistic tone in the introductory paragraph, explain that the topic is not hard to understand if they will invest time and hard work in understanding it.
Highlights the outcome:
Emphasize all the advantages, they will get after reading the blog and how it will be beneficial to them.
Step 3: Try to cover every point
Cover all the questions that may arise in a beginner’s mind, use subtopic and answer it using examples, images, and other required aspects or tools.
Step 4: Conclusion
Conclude the blog by highlighting the geist of it and guide the reader by answering what should be done next in order to know more about the topic.
2.The List Post:
The List Post or listicles is a blog post templates in forms of the list that consists of tips, tools, techniques, strategies, myths, etc- anything that can be listed. It is suitable for non-chronological information. In simple words, anything that doesn’t need to be written in a specific order.
These types of blogs are search engine friendly and it has a high probability of getting a good ranking in SERP( Search Engine Result Page).
How to use it?
Step1: Insert Number in the title
Using numbers in the title makes it catchy for the users as they tend to read such blogs as compared to the blogs in which titles lack such attributes.
Certainly using beneficial or relevant power words in the title make the title more effective and compelling.
For example: 5 most affordable all-in-one SEO tools in 2020
Step 2: Make introduction short
In the list post, it is necessary to write an introduction as brief as possible, it should be very precise and effective at the same time.
For instance, a reader has clicked on a link to know about ” 5 most affordable all-in-one SEO tools of 2020″. There is no point if in the introduction types of SEO are mentioned, the main focus while writing a blog on this topic should be those 5 tools.
However, someone wants to add additional information they should keep in mind to include a link table of contents of the blog. This will help the user to go to the point easily if they aren’t interested in reading the introduction part.
Step 3: Use subheading for listing
Subheading makes the content look more presentable and in the list post, it is very important to use subheadings.
For instance, for this topic “5 most affordable all-in-one SEO tools of 2020“, 5 different subheadings should be mentioned to compartmentalize and make it easily distinguishable to readers.
Subheadings should be descriptive and catch the attention of the reader.
Step 4: Conclusion
Lastly, the Conclusion is important for all kinds of blogs just like sugar is for desserts. There are numerous ways to conclude and it varies from purpose to purpose.
3. The Expanded Definition
In the expanded definition blog post template, there is more emphasis on the detailed explanation of the keyword before going into more detail.
For example: What is PPC? Pay-per-click explained.
The above topic consists of an acronym and without giving a detailed explanation about what PPC is won’t work for the readers. Further, after explaining the definition properly, things such as how PPC works? and what is its advantages can be explained.
How to use it?
Step 1: Title must start with ” what”
The title should start with “what is” or “what are”, no other title fits in explained definition blog. Add more words and to make the title more engaging rather than sounding just like a question.
For example: What is PPC? Pay-per-click explained.
Step 2: Explain the term or keyword in the introduction
Start with the proper definition of the term or keywords, the introductory paragraph should act as a mini guide for the term. Explain using examples, pictures, graphs, etc to make sure that the definition of the term is clear, before giving an in-depth analysis of a topic.
Step 3: Give an in-depth analysis
In-depth analysis means answering all the follow-up questions. These questions consist of the most relevant questions that come with the topic such as :
- How PPC works?
- What are its advantages?
Step 4: Conclusion
Lastly, summerise the key learning of the whole blog.
4. The Step-By-Step Guide
This type of blog post template consists of a series of chronological steps to achieve a particular goal or objective. It is important to note, to know the meaning of the blog or to learn how to do it, the reader has to read the whole blog step by step, unlike the List post.
This consists of some sort of tutorial, the whole blog should be written in chronological order otherwise the whole meaning of the blog will go in vain.
How to use it?
Step 1: Insert how-to in the title
All step-by-step guide has the same title format, it should include “how-to “.
For example: How to write a blog for digital marketing?
Step 2: Use PSP formula in the introduction
The main purpose of the step-by-step guide is to teach the reader how to do something. In the introduction before writing the steps to achieve a particular purpose, use the PSP formula. It makes the introduction impactful and trustworthy.
Problem(P): Describe the problem
Solution(S): Give the snapshot of solution
Proof(P): State an example
Step 3: Use numbered steps for subheading
Importantly, write all the steps as a subheading in chronological order and explain all the steps properly. It’s very important to use simple words rather than complex words while explaining steps because someone will read the blog or article and try to achieve goals by following the steps.
For example: How to write a blog for digital marketing?
1st Step: Title
2nd Step: Introduction
3rd Step: Answer follow up questions
4th Step: Conclusion of the blog
Step 4: Conclusion:
Summarise the whole process briefly.
5. The product showdown
The product showdown is a blog post template that is used for comparing to competing brands in the market. Such a blog helps to save users a lot of time and money.
Before purchasing a customer has to do research about competing products which takes a lot of time. With the product showdown template, it easier to understand which product is good. Additionally, it saves a customer from making a wrong purchase.
How to use it?
Step 1: Title should consist of competing product name
It is important to note that the title must contain the product names separated by “VS” and the category is mentioned.
For example: iPhone 11max VS Samsung Galaxy s20: Two Technology Company
Step 2: Write an introduction
Let the reader know which products and their features are going to be evaluated in the blog.
Mention something about your profession etc, that will make the reader believe that you have some sort of expertise. This is a very direct approach and it serves the audience which they have come for.
Step 3: Product Overview
Give detailed information about both the product. Further, give a detailed description of the features of both the products.
Try to give a comparison in the tabular form it helps readers to understand more about such topics in which comparison is required.
Step 4: Conclusion
This is the most vital part of this blog post template. This serves the purpose of the blog, this section mention which product is better to purchase over the other.
Conclusion
These blog post templates are a good approach for delivering effective blog as per the requirement of the company to improve Search Engine ranking.
Always remember that there is no hard and fast rule. Blog post templates can even be personalized as per the requirement.
Above mentioned blog post templates are the most basic types that are used by various companies and individual.
