If you aren’t living under a rock you must have heard about Artificial Intelligence (AI). AI is a simulation of human intelligence processes by machines that are programmed to act and think like a human.
Almost all business today has implemented some type of Artificial Intelligence. And it has made its way into industries such as healthcare, business, education, etc.
Mainly, there are two types of Artificial Intelligence:
1. Rule-Based AI
Rule-based AI is a system that is designed for a particular task. It can answer a question or obey a programmed command. However, they can’t work without human interaction. Simply, it is based on pre-programmed functions.
2. Predictive AI
Predictive AI has a human cognitive ability. It means predictive AI can perform tasks and solve problems without human intervention. Also, it works on data analysis, which empowers it to perform tasks just like a human.
Artificial Intelligence (AI) in Digital Marketing
In the last decade, Artificial Intelligence (AI) has become a vital part of digital marketing. And it has shown tremendous growth to businesses in various aspects by incorporating it into their digital marketing strategies.
Ways Artificial Intelligence is contributing to digital marketing are as follow:
- Artificial Intelligence Chatbots.
- Voice-Activated Virtual Assistants.
- AI-Enabled Email Marketing.
- Highly Conversional Digital Advertising.
- More Lead Generation.
1. Artificial Intelligence Chatbots.
Communication has always been important to grow a business. Moreover, the introduction to AI chatbots has made the process of communication more efficient. Various companies use artificial intelligence as a part of their digital marketing service.
Using chatbots have numerous benefits. And as a result, various companies are able to work more efficiently than before with chatbots.
Firstly, it’s the ability to serve customers 24/7. And having this capability can help companies to get conversion even from the leads that are active at night.
Nowadays, customers really aspire those company that gives them value. However, if a company that can’t give responses to their customer’s queries in real-time, they may suffer a great loss in their digital marketing conversion rate.
Secondly, chatbot involves no emotion from the company’s end. It can answer as many queries to numerous people at the same time without losing patience, unlike humans. And also, as it can’t get into any situation like tiredness and all, it shows almost null errors.
2. Voice-activated Virtual Assistants.
The process of searching has evolved from text search to voice search. So, it is very important for companies to create and optimize content that can rank in voice searches as well.
There are many Voice-activated assistants such as Siri, Alexa, Cortana, and Google Assistant out there. They have achieved a lot of success in the market in making voice queries answerable.
Certainly, Companies should focus on optimizing their content with such keywords that have a high probability of being searched by users through voice-assistance.
3. AI-Enabled Email Marketing.
Artificial Intelligence ( AI) has a vital role to play in personalized( based on preferences and user behavior) email marketing campaigns.
On average, an individual receives numerous emails from different companies on a daily bases. And they are mostly about new products and services, discounts, order-related emails, etc. But is that all the emails are sent by a company representative?
Such emails are auto-generated with the help of AI. Moreover, they help marketers in optimizing their email campaigns. It also allows them to maximize their target audience.
4. Highly Conversional Digital Advertising.
Digital advertising is one of the most successful uses of Artificial Intelligence (AI). Facebook, Instagram, Goggle, and Youtube are the most popular digital advertising platforms for it. And several companies have adopted its applications as a substitute for traditional advertising.
AI can help companies to display advertisements that might be useful to the user with the help of the user data analysis. It can help them in getting more Click-through rate (CTR), and therefore, customers.
5. More Lead Generation
With the help of Artificial Intelligence, a company can analyze which content can generate more leads. As a result, the company invests more effort in displaying a particular product or service that can give more lead conversions. It can help them in getting more attention from users in less investment.
AI can analyze an ideal customer or client from data analysis in real-time. It can save a lot of time, money, and effort.
In other words, AI helps in generating leads in lesser time, money, and efforts. It allows companies to understand where to invest to get maximum leads.
Major Benefits of Using Artificial Intelligence
Companies use Artificial Intelligence (AI) for many reasons. And it has played a significant role in the companies success.
In simpler words, AI is the best way to boost productivity, efficiency, and profitability in marketing or businesses.
Below are some benefits of using Artificial Intelligence in Digital Marketing:
1. AI Can Boost Work Efficiency.
AI makes marketing efforts more efficient. Therefore, more efficient marketing efforts eventually helps a company to grow faster.
With AI, a lot of digital marketing tasks have become more efficient. Also, it has left almost no chance of error in performing analysis and repetitive tasks.
2. AI Saves Time And Money in Digital Marketing
Earlier, it requires a lot of research and analysis before and after launching anything in the market. However, with Artificial Intelligence in digital marketing, this particular task can be done quickly.
With AI, businesses can now invest that time in other areas. And it has helped them in saving a lot of time, manpower, and money.
3. Achieving Milestones
Artificial Intelligence has helped a lot of companies to achieve various milestones. Few of them once seemed impossible to them like accurate upsell predictions and consumer psychology analysis.
Moreover, Artificial Intelligence has helped businesses in predicting defects before they occur. This ability of AI has provided a far-sighted vision to companies. It has allowed them to plan strategically and achieve milestones. Also, they can get this all in a lower chance of failure.
In today’s world, Artificial intelligence has become a vital part of different fields. And undoubtedly, digital marketing is also among them.
Artificial intelligence has empowered companies to achieve milestones in digital marketing that were impossible to achieve once. But with the implementation of AI in digital marketing, they are now possible.